Waterloo was searching for a creative campaign to help drive consumers to their product and position their sparkling water as the perfect companion for the sober curious movement (trending upwards since 2018). We created two interactive experiences for Waterloo Sparkling Water, inspiring consumers to explore creative mocktails with Waterloo as the ingredient star.

Mocktails can often be too sweet, poor in flavor, and just plain uninspiring. Together with Waterloo, we challenged that norm with bespoke creative recipes that prove the world of mocktails can be just as compelling. Given the health-forward interests of both Waterloo and mindbodygreen, we also leveled-up the recipes with health and wellness benefits. Featured across two colorful dynamic digital pieces, consumers experienced mocktails in a whole new way. 

I directed and led two consecutive successful campaigns with Waterloo Sparkling Water and mindbodygreen. Both campaigns included custom original recipes, custom imagery and stop animation, interactive articles, organic social, and custom recipe reels with content creators.

"Spark Your You" Bar Cart:
An interactive bar cart experience that featured a unique and creative mocktail recipe for every occasion and mood. Our goal was to inspire the sober-curious to tap into their inner mixologist and find the joy of making healthy, flavorful mocktails, hero-ing Waterloo Sparkling Water flavors.
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The Mocktail Lab 
Our interactive Mocktail Lab was full of recipe experiments, from unique or surprising flavor combos to playful, inspiring imagery. To invoke play and experimentation without overcomplicating things, we added optional experiments to each drink, giving the consumer an opportunity to play with foam, smoke, and more for the ultimate mocktail experience.
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