Experienced multidisciplinary designer and creative director who delivers creative solutions at the intersection of great user experience & measurable business results.

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BRANDING & WEB DESIGN

mindbodygreen

Transformed and scaled single-channel media
brand to multi-million dollar business including:
CPG, Media/Advertising, and online courses.

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CREATIVE CAMPAIGN

Bodily

Led a high-converting multi-channel colorway campaign launch for pregnancy and postpartum brand Bodily.

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CREATIVE DIRECTION & WEB DESIGN

holiday gift guides

Creative directed and built experience for mindbodygreen's annual gift guides. New design and visuals Increased affiliate revenue by over 50% YOY

A design leader with 10+ years of experience in SaaS tech, eCommerce, & media — art direction, illustration, and growing and mentoring strong design teams.

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CREATIVE CAMPAIGN

Nike 

Concepted and directed one-of-a-kind interactive quiz inspiring runners of all levels to embrace self-expression through running (and shoes!)

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BRANDING & DESIGNS SYSTEMS

Animoto Design Systems

 Collaborated with product design on components library, in-app illustrations system, brand guidelines, and tools to support a company wide cohesive brand look and feel.

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ART DIRECTION & DIGITAL DESIGN

Animoto Digital

Migrated 50,000+ existing users to new product  version with a multi channel campaigns that touched email through in-product experience. 

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CREATIVE & ART DIRECTION

mindbodygreen shop

Launched over 20 CPG products in the supplements and personal care space: including packaging, marketing campaigns, custom photoshoots, PDP pages, email, & paid social ads to grow new multi-million dollar business.

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BRANDING & EVENT DESIGN

Get Money, Get Paid

Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000.

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Waterloo

A interactive creative campaign to help position Waterloo Sparkling Water as the leading choice and perfect companion for the sober curious movement.  

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