Experienced multidisciplinary designer and creative director who delivers creative solutions at the intersection of great user experience & measurable business results.
BRANDING & WEB DESIGN
mindbodygreen
Transformed and scaled single-channel media
brand to multi-million dollar business including:
CPG, Media/Advertising, and online courses.
CREATIVE CAMPAIGN
Bodily
Led a high-converting multi-channel colorway campaign launch for pregnancy and postpartum brand Bodily.
CREATIVE DIRECTION & WEB DESIGN
holiday gift guides
Creative directed and built experience for mindbodygreen's annual gift guides. New design and visuals Increased affiliate revenue by over 50% YOY
A design leader with 10+ years of experience in SaaS tech, eCommerce, & media — art direction, illustration, and growing and mentoring strong design teams.
CREATIVE CAMPAIGN
Nike
Concepted and directed one-of-a-kind interactive quiz inspiring runners of all levels to embrace self-expression through running (and shoes!)
BRANDING & DESIGNS SYSTEMS
Animoto Design Systems
Collaborated with product design on components library, in-app illustrations system, brand guidelines, and tools to support a company wide cohesive brand look and feel.
ART DIRECTION & DIGITAL DESIGN
Animoto Digital
Migrated 50,000+ existing users to new product version with a multi channel campaigns that touched email through in-product experience.
CREATIVE & ART DIRECTION
mindbodygreen shop
Launched over 20 CPG products in the supplements and personal care space: including packaging, marketing campaigns, custom photoshoots, PDP pages, email, & paid social ads to grow new multi-million dollar business.
BRANDING & EVENT DESIGN
Get Money, Get Paid
Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000.
Waterloo
A interactive creative campaign to help position Waterloo Sparkling Water as the leading choice and perfect companion for the sober curious movement.
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