Experienced multidisciplinary designer and creative director who delivers creative solutions at the intersection of great user experience & measurable business results.

mbg_Website_Tile

BRANDING & WEB DESIGN

mindbodygreen brand

Transformed and scaled single-channel media
brand to multi-million dollar business including:
CPG, Media/Advertising, and online courses.

Bodily_Tile

CREATIVE CAMPAIGN

Bodily

Successfully launched a multi-channel campaign for Bodily's most popular bras in their most loved  colors.

mbgGiftGuides_Thumbnail

CREATIVE DIRECTION & WEB DESIGN

holiday gift guides

Creative directed and built experience for mindbodygreen's annual gift guides. New design and visuals Increased affiliate revenue by over 50% YOY

A design leader with 10+ years of experience in SaaS tech, eCommerce, & media — art direction, illustration, and growing and mentoring strong design teams.

Nike_Website_Tile_2

CREAITVE CAMPAIGN

Nike 

Led the direction and design team to create a one-of-a-kind interactive quiz encouraging runners of all levels to amplify their passion for running (and shoes) by embracing their unique personalities and style.

Thumbnail_V2

BRANDING & DESIGNS SYSTEMS

Animoto Design Systems

 Collaborated with product design on components library, in-app illustrations system, brand guidelines, and tools to support a company wide cohesive brand look and feel.

Thumbnail_Photos

ART DIRECTION & DIGITAL DESIGN

Animoto Digital

Migrated 50,000+ existing users to new product  version with a multi channel campaigns that touched email through in-product experience. 

VitaminC-2-1

CREATIVE & ART DIRECTION

mindbodygreen shop

Launched over 20 CPG products in the supplements and personal care space: including packaging, marketing campaigns, custom photoshoots, PDP pages, email, & paid social ads to grow new multi-million dollar business.

GetMoneyGetPaidThumbnail_V3

BRANDING & EVENT DESIGN

Get Money, Get Paid

Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000.

AstoriaAtHome_Thumbnail-2

DIGITAL DESIGN, LAYOUT, & PRINT DESIGN

Astoria At Home

Raised $20k for local mutual aid while supporting local restaurants during 2020/covid struggles.

Let's Chat

I love making things, send me an email.


Follow Along


 MADE WITH IN NYC  | PLEASE DON'T STEAL
MY  WORK 
© 2024