Experienced multidisciplinary designer and creative director who delivers creative solutions at the intersection of great user experience & measurable business results.

mbg_Website_Tile

BRANDING & WEB DESIGN

mindbodygreen brand

Transformed and scaled single-channel media
brand to multi-million dollar business including:
CPG, Media/Advertising, and online courses.

VitaminC-2-1

CREATIVE & ART DIRECTION

mindbodygreen shop

Launched over 20 CPG products in the supplements and personal care space: including packaging, marketing campaigns, custom photoshoots, PDP pages, email, & paid social ads to grow new multi-million dollar business.

mbgGiftGuides_Thumbnail

CREATIVE DIRECTION & WEB DESIGN

holiday gift guides

Creative directed and built experience for mindbodygreen's annual gift guides. New design and visuals Increased affiliate revenue by over 50% YOY

A design leader with 10+ years of experience in SaaS tech, eCommerce, & media — art direction, illustration, and growing and mentoring strong design teams.

Thumbnail_V2

BRANDING & DESIGNS SYSTEMS

Animoto Design Systems

 Collaborated with product design on components library, in-app illustrations system, brand guidelines, and tools to support a company wide cohesive brand look and feel.

Thumbnail_Photos

ART DIRECTION & DIGITAL DESIGN

Animoto Digital

Migrated 50,000+ existing users to new product  version with a multi channel campaigns that touched email through in-product experience. 

PingalaThumb3

CREATIVE & ART DIRECTION

Pingala Branding

Branded and designed look and feel for the most popular vegan restaurant in Burlington Vermont, Pingala. The restaurant was featured on dinners, drive-ins and drives after re-brand.

LGP_Alt_Thumbnail

BRANDING & WEB DESIGN

LadiesGetPaid.com

Led design for the national organization Ladies Get Paid which has grown into a community of 45,000 members. Helped established a lasting brand that could grow with the organization

GetMoneyGetPaidThumbnail_V3

BRANDING & EVENT DESIGN

Get Money, Get Paid

Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000.

AstoriaAtHome_Thumbnail-2

DIGITAL DESIGN, LAYOUT, & PRINT DESIGN

Astoria At Home

Raised $20k for local mutual aid while supporting local restaurants during 2020/covid struggles.

Let's Chat

I love making things, send me an email.


 MADE WITH IN NYC  | PLEASE DON'T STEAL
MY  WORK 
© 2024