mindbodygreen
holiday gift guides
mindbodygreen
holiday gift guides
BROOKLYN, NEW YORK
Designed and art-directed mindbodygreen's highest-ever performing custom curated holiday gift guides.
New designs Increased affiliate revenue by over 50% YOY, in addition, the new designs led to greater engagement and time spent on site.
Please check out the full experience here.
The combination of whimsical and floral custom photography evoked celebration and holiday magic that was inclusive and fun. This project demonstrates how investment in beautiful and curated experiences drives revenue.
Behind the Scenes
Art Direction & Moodboard
CREDITS
Client: mindbodygreen
My Role: Design & Creative Director
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Collaborators: Michelle Nahmad //
Abby Maker // Melissa Rosenthal
Photographer/Stylist: Echo yunchen
See the full experience: view here
Selected Works
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Animoto DigitalDesign & Art Direction
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Astoria At HomeDesign & Illustration
Ladies Get PaidDesign & Art Direction
Pingala Vegan CafeDesign & Art Direction
Dealer.comDesign & Illustration
wellness trendsDesign
Well+Good EditorialIllustration
Animoto SwagDesign & art Direction
Aerie x Well+GoodArt Direction
CreativeAid+Design & Art Direction
Asics x Well+GoodDesign & Art Direction
MeredithDesign & Illustration
Darn Tough SocksDesign & Illustration
Daily Planter ZineDesign & Illustration
Still LifeIllustration
MADE WITH ♥ IN NYC | PLEASE DON'T STEAL MY WORK © 2025