Nike

New York, NEW YORK

Find Your Flair Quiz & Campaign

mindbodygreen + Nike teamed up for a campaign to inspire runners to better express themselves by discovering their personal flair. The running sector is getting crowded, with competitors like New Balance, Hoka, and OnCloud coming in hot. Nike wanted a custom experience to help their new color packs stand out and connect their community/users with the perfect running shoe.

Through a one-of-a-kind interactive quiz, we successfully encouraged runners of all levels to amplify their passion for running (and shoes) by embracing their unique personality and style.

In addition to this custom quiz, hosted on mindbodygreen.com, we created an organic social campaign with influencers/creators and custom 3D illustrations, videos, and photography.

Take the quiz

Moodboard & Direction

Leaning into the fun and energetic side of running, we inspired the running community to think about the sport as an outlet for self-expression—starting with the perfect pair of shoes and Nike’s brand-new color packs.

Custom 3D illustrations

We hired Ben Voldman to collaborate with us on custom 3D illustrations with subtle animation. We wanted to amplify the colors in Nike's new color packs while also creating an experience that made the the quiz feel inspiring and engaging.

Results Page Sample

Campaign Imagery / Photoshoot

CREDITS

Client: Nike & Mindbodygreen
My Role: Creative Director
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Lead Designer: Melissa Rosenthal
Copywriter: Devon Barrow
3D Illustrator: Ben Voldman
Photographer: Jeremy Varner