Experienced multidisciplinary creative director and designer who delivers creative solutions at the intersection of excellent user experience and measurable business results.
I love building brands. I leverage my background in design, marketing, creative direction, and teaching to build and lead high-performing teams, grow and mentor junior talent, and create compelling and effective solutions that enhance user experience, support business growth, and improve brand reputation.
Creative is one of the last internal touch points of marketing before a user/customer interacts with it and marketing is one of the most important elements of brand storytelling. To deepen my knowledge and better support brands end-to-end, I got a certificate from the Harvard Business School in Digital Marketing Strategy.
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Expertise & Interest
SaaS Tech, Health & Wellness, Branded Content, Fin Tech, Pharma, CPG, E-Comm, B2C, B2B, E-Learning, Media
Notable Side Projects
LadiesGetPaid | Brand & Conferences 2017-2021
Led design for the national organization ladiesgetpaid which has grown into a community of 45000 members. Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000 and eventually to a digital community of over 45000 members. Designed and launched the first ladiesgetpaid website. Helped create workbooks, digital PDFs, promotional materials, and more for workshops, courses, and panels.
Astoria at Home | Cookbook Project 2020
Helped curate and design a digital and print cookbook to celebrate the vibrant food scene in Astoria & support restaurants that were struggling during COVID while raising money for the local mutual aid.
We raised $20k+ for Astoria Mutal Aid Network and people continue to purchase the cookbook to this day.
Press about Project:
+ Time Out New York
+ We Heart Astoria
+ Patch
Practices & Tools
Creative Direction
Creative Operations
Team Building
Branding / Brand Building
Marketing
Video & Photo Production
Graphic Design & Illustration
UX Design
Motion Graphics (AfterEffects)
Paid Social
Figma
Adobe Creative Suite
Currently
Creative Director, Bodily
Past Roles
Creative Director, mindbodygreen
Design Director, mindbodygreen
Art Director, Animoto
Senior Designer, Well + Good
Design Professor, UVM
Design Professor, Champlain
Senior Designer, Meredith
Lead Designer, Ladies Get Paid
Designer, Dealer.com/Cox Auto
Select Clients
Aerie, Athleta, Asics,
AstraZeneca, Bank of America, Crest,
Cotton, Citi Bank, Dyson,
GT's Kombucha, Hills Pet Food,
Ketel One, Naturopathica, NativaSpa, NerdWallet, Nike, Pfizer, Reebok, NewBalance, Sephora, Under Armour, Ulta, Reebok, Waterloo Sparkling Water, WellPeople, Zappos
Education
Champlain College | 2013
MFA, Emergent Media
University of Vermont | 2011
BA, Studio Art - Design Focus
BS, Public Communication
Havard Business School | 2024
Certificate for Digital Marketing Strategy Enrolled Q1 /2024
MADE WITH ♥ IN NYC | PLEASE DON'T STEAL MY WORK © 2025