Experienced multidisciplinary designer and creative director who delivers creative solutions at the intersection of great user experience and measurable business results.

I love building brands. I leverage my background in design, marketing, creative direction, and teaching to build and lead high-performing teams, grow and mentor junior talent, and create compelling and effective solutions that enhance user experience, support business growth, and improve brand reputation.

Creative is one of the last internal touch points of marketing before a user/customer interacts with it and marketing is one of the most important elements of brand storytelling. To deepen my knowledge and better support brands end-to-end, I’m currently enrolled in a Harvard Business School course in Digital Marketing Strategy.

Let's Connect

Expertise & Interest

SaaS Tech, Health & Wellness, Branded Content, Fin Tech, Pharma, CPG, E-Comm, B2C, B2B, E-Learning, Media

Notable Side Projects

LadiesGetPaid | Brand & Conferences 2017-2021
Led design for the national organization ladiesgetpaid which has grown into a community of 45000 members. Developed look and feel and all deliverables for ladies get paid conference for multiple years, which grew from a 100-person event to over 2,000 and eventually to a digital community of over 45000 members. Designed and launched the first ladiesgetpaid website. Helped create workbooks, digital PDFs, promotional materials, and more for workshops, courses, and panels.

Astoria at Home | Cookbook Project 2020
Helped curate and design a digital and print cookbook to celebrate the vibrant food scene in Astoria &  support restaurants that were struggling during COVID while raising money for the local mutual aid.
We raised $20k+ for Astoria Mutal Aid Network and people continue to purchase the cookbook to this day.

Press about Project:
+ Time Out New York
+ We Heart Astoria
+ Patch

Practices & Tools

Creative Direction
Creative Operations
Team Building
Branding / Brand Building
Marketing
Video & Photo Production
Graphic Design & Illustration
UX Design
Motion Graphics (AfterEffects)
Paid Social
Figma
Adobe Creative Suite

Currently

Creative Director, mindbodygreen

Past Roles

Design Director, mindbodygreen
Art Director, Animoto
Senior Designer, Well + Good
Design Professor, UVM 
Design Professor,  Champlain 
Senior Designer, Meredith
 Lead Designer, Ladies Get Paid
Designer, Dealer.com/Cox Auto

Education

Champlain College | 2013
MFA, Emergent Media

University of Vermont | 2011
BA, Studio Art - Design Focus
BS, Public Communication

Havard Business School | 2024
Certificate for Digital Marketing Strategy Enrolled Q1 /2024

Let's Chat

I love making things, send me an email.


 MADE WITH IN NYC  | PLEASE DON'T STEAL
MY  WORK 
© 2024