Bodily's goal was to ensure there was a strong product variety that was popular with our customers prior to Black Friday, Cyber Monday, and the Holiday Season. We replaced less popular colorways with colors we already knew people loved, and I helped direct and launch a successful multi-channel marketing campaign to accompany them. This also gave people a reason for a wardrobe refresh and something to build excitement and momentum during the slower month leading up to Black Friday Cyber Monday. 

We launched two of Bodilys most popular colorways—Lavender Haze and Clay—for Bodily's award-winning nursing bras, The Effortless Bra and The Everything Bra.

Conducted a custom photoshoot, oversaw and executed deliverables, including email & SMS campaigns, organic social, Meta ads, and site promotion.

Concepted, sourced talent for, directed, and managed a full-day photoshoot, elevating Bodily’s confident style with a visual refresh featuring high-flash, color-forward images, all while maintaining brand continuity. The campaign centers unretouched photos of real women, both postpartum and pregnant, styled with natural makeup, a bold lip, and red nails, looking poised and gorgeous in Bodily's new panties and bras.