Art directed photoshoot & concepted, illustrated and animated gifs for a Well+Good x ASICS Branded content piece on summer running tips - "A Run Coach's Guide to Running Smarter (Not Harder) As The Weatather Warms Up". 

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Art directed photoshoot & animated gifs for a second piece of Well+Good x ASICS with Olivia Amato (Peloton Celeb) - "4 Ways to Perfect Your Running Form, in Gifs". The biggest challenge of this shoot was finding a location that was both visually pleasing and also simple enough to keep the focus on running form and technique. I found a beautiful mural in Dumbo called "The Rainbow Wall" and tracked down the artist who created it, Momo in order to get permission to use his work.  

 See the full article here.