CreativeAid+ is a kit developed to assist with the challenge of idea realization. The kit is compact, portable, and designed to help you take your idea from abstraction to tangible deliverable.
Many ideas never see the light of day...and it often has nothing to do with the quality of the concept. The goal of this kit is to triage the creative process and help get more great ideas out of our heads and into the world.
CreativeAid+ was designed and developed by as part of my MFA thesis.
Moodboard: the look and feel for CreativeAid+ was influenced by vintage first aid kits, pharmacy systems, and brightly colored medical packaging from the 1950's.
The kit is equipped with tools for treating and curing common creative ailments such as creative block and procrastination. Everything fits into a 6x8 inch custom screen printed pouch. The kit is light and portable so you can keep it on hand for creative emergencies.
Client: Self Iniated
Purpose: Grad School Thesis
Role: Designer/Art Director
Pingala Vegan CafeBranding
AnimotoDesign & Illustration
Astoria At HomeDesign & Illustration
Ladies Get PaidBranding
Aerie x Well+GoodArt Direction
Well+Good Editorial IllustrationIllustration
Asics x Well+GoodArt Direction & Motion Graphics
Dealer.com & DealertrackDesign & Illustration
Darn Tough SocksDesign & Illustration