mindbodygreen brand

BROOKLYN, NEW YORK

mindbodygreen has expanded from a health and wellness-focused media company to a consumer brand, including personal care products, supplements, and online health courses. With these vertical expansions, it needed an elevated and unified website and brand system that could flex across business units.

See the full site: mindbodygreen.com

Creative directed and designed mindbodygreen's new website and look and feel creating brand consistency across three areas of business: media/advertising, CPG (supplements & personal care), and online health courses.

The redesign included a new components library, typography, colors, website, email templates, organic and paid social themes, tote bags, business cards, sales, and marketing decks, one-sheets, and much more.

A sizzle reel of various brand partnership work I led creative direction/design on during my time with mindbodygreen.

CREDITS

Client: mindbodygreen
My Role: Creative Director
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Collaborators: Abby Maker, Michelle Nahmahad, Melissa Rosenthal, Andreas Von Scheele, Christopher Broe