Animoto Digital
Animoto
NEW YORK, NEW YORK
Helped migrate ~50,000 users to new product version with a multi channel campaigns that touched email through in-product experience.
Migration was completed 3 months ahead of schedule allowing the business to cut over to the new product early, thereby cutting costs and earning greater revenue.
Animoto, a drag-and-drop video editing tool that is available in a desktop and mobile app.
New Features Email
Evergreen Campaign
Animoto needed a way to captivate its users and share new feature launches. The series needed to stand out from other emails, while still feeling on-brand and act as mini-campaign to draw users back into the product. Below is the look and feel created, along with a modular email system that allowed both structure and flexibility within a templated layout.
Animoto new product migration
Helped migrate ~50,000 users to new product version with a multi channel campaigns that touched email through in-product experience.
CREDITS
Client: Animoto
My Role: Designer/Art Director
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Collaborators: Kaylee Reynolds, kateri gemperleinschirm
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