Animoto – Danielle Vogl | Design + Art Direction

Animoto

NEW YORK, NEW YORK

Miscellaneous swag, motion graphics, campaigns and more created for Animoto, a drag and drop video editing tool.

Custom WFH Sweatsuits screenprinted with glow in the dark ink - inspired by space and Animotos secret internal mission

Custom illustrated blanket with Animoto's branding elements

(Front)

(Back)

Custom illustrated coins with Animotos values

Animoto Website Refresh

In early 2020 Animoto launced the third generation of its video editing app. As a company that touts video as the #1 marketing tool, it felt very important to start incorporating more motion and video into the brand and marketing. As a way to give the website a little refresh and draw attention to the new UI of the product, I concepted and animated three new product graphics. The goal was to show more of the product UI but also make the experience look fun, easy, and inspiring.

In-product
Icon System

In collaboration with product designer Tuba ozkan, we built out and refined Animotos in-product icon system. By applying constraints to the icon system it gave us greater flexibility and consistency by creating a repeatable process so that any designer could build a new icon that fit into the system.