NEW YORK, NEW YORK
Various campaigns and digital assets created for Animoto, a drag and drop video editing tool.
In early 2020 Animoto launced the third generation of its video editing app. As a company that touts video as the #1 marketing tool, it felt very important to start incorporating more motion and video into the brand and marketing. As a way to give the website a little refresh and draw attention to the new UI of the product, I concepted and animated three new product graphics. The goal was to show more of the product UI but also make the experience look fun, easy, and inspiring.
New Features Email
Animoto needed a way to captivate its users and share new feature launches. The series needed to stand out from other emails, while still feeling on-brand and also act as mini-campaign to draw users back into the product. Below is the look and feel created, along with a modular email system that allowed both structure and flexibility within a templated layout.
Below is a selection of Evergreen Ads created with my team for Animoto. Incorporating more motion into our evergreen marketing collateral was important both to capture user's attention but also to tie back to our product offering which was to make video editing and animation accessible, easy, and fun for users.
Below is a selection of lifecycle emails showcasing Animotos evergreen email aesthetic and also how motion and playfulness were incorporated into marketing materials to help create the feeling of approachability when it comes to motion and video.
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Still Life IllustrationIllustration
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