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Animoto Digital

Animoto

NEW YORK, NEW YORK


 Helped migrate ~50,000 users to new product version with a multi channel campaigns that touched email through in-product experience.

Migration was completed 3 months ahead of schedule allowing the business to cut over to the new product early, thereby cutting costs and earning greater revenue.

Animoto, a drag-and-drop video editing tool that is available in a desktop and mobile app.

New Features Email
Evergreen Campaign

Animoto needed a way to captivate its users and share new feature launches. The series needed to stand out from other emails, while still feeling on-brand and act as mini-campaign to draw users back into the product. Below is the look and feel created, along with a modular email system that allowed both structure and flexibility within a templated layout.   

2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_hero-proplus
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Premium-Stock-wProPlus
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Font-Upload-wProPlus
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Saved-Brands
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Mobile-Proof
2021_NewFeatures-StyleGuide_ALL
NewFeatureEmail2_Resized1-6
NewFeatureEmail2_Resized2-5

Animoto new product migration

Helped migrate ~50,000 users to new product version with a multi channel campaigns that touched email through in-product experience. 

Animoto3Presentation_FINAL_Page_10
Migration_Hero_Modal_Final
A3Banners_PaidSearch_600x314_Option1
052020_DesignTab_Email_Header_Animation_Desktop
Migration_Modal02_Final
052020_DesignTab_Email_Subfeature2_Animation
052020_DesignTab_Email_Subfeature3_Animation
welcome
ratios
layouts
SubFeature_Animation01
SubFeature_Animation02
SubFeature_Animation03

CREDITS

Client: Animoto
My Role: Designer/Art Director

Collaborators: Kaylee Reynolds,  kateri gemperleinschirm

Selected Works

mindbodygreen branddesign & Art Direction

mindbodygreen shopDESIGN & ART DIRECTION

Holiday Gift GuidesDesign & Art Direction

Animoto SystemsDesign & art Direction

Animoto DigitalDesign & Art Direction

Pingala Vegan CafeDesign & Art Direction

Ladies Get PaidDesign & Art Direction

Get Money, Get PaidDesign & Art Direction

Astoria At HomeDesign & Illustration

Well+Good EditorialIllustration

Dealer.comDesign & Illustration

Aerie x Well+GoodArt Direction

CreativeAid+Design & Art Direction

Asics x Well+GoodDesign & Art Direction

MeredithDesign & Illustration

Darn Tough SocksDesign & Illustration

Daily Planter ZineDesign & Illustration

Still LifeIllustration

Animoto SwagDesign & art Direction

Let's Chat

I love making things, send me an email.


 MADE WITH IN NYC  | PLEASE DON'T STEAL
MY  WORK 
© 2024