Illustration_Top2-3_Crop

Animoto

Animoto

NEW YORK, NEW YORK

Various campaigns and digital assets created for Animoto, a drag and drop video editing tool.

Animoto
Website Refresh

In early 2020 Animoto launced the third generation of its video editing app. As a company that touts video as the #1 marketing tool, it felt very important to start incorporating more motion and video into the brand and marketing.  As a way to give the website a little refresh and draw attention to the new UI of the product, I concepted and animated three new product graphics. The goal was to show more of the product UI but also make the experience look fun, easy, and inspiring. 

Stockimagesatyourfingertips
EasyCustomization
UnlimitedVideoCreation

New Features Email
Evergreen Campaign

Animoto needed a way to captivate its users and share new feature launches. The series needed to stand out from other emails, while still feeling on-brand and also act as mini-campaign to draw users back into the product. Below is the look and feel created, along with a modular email system that allowed both structure and flexibility within a templated layout.   

2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_hero-proplus
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Premium-Stock-wProPlus
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Font-Upload-wProPlus
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Saved-Brands
2021-06_New-Features-Email_SB-FU-PS_Email1-Announcement_Mobile-Proof
2021_NewFeatures-StyleGuide_ALL
NewFeatureEmail2_Resized1-6
NewFeatureEmail2_Resized2-5

Evergreen Ads 

Below is a selection of Evergreen Ads created with my team for Animoto.  Incorporating more motion into our evergreen marketing collateral was important both to capture user's attention but also to tie back to our product offering which was to make video editing and animation accessible, easy, and fun for users.

2021-07_Retargeting-Banner-Remove-Watermark_Ads_300x250_1
2021-07_Retargeting-Banner-Remove-Watermark_Ads_300x600_1
2021_07_RetargetingBanner_Discount_300X600_4animation10
2021_07_RetargetingBanner_Discount_336X280_4animation
2021_07_RetargetingBanner_Discount_300X250_4animation10-1

Lifecycle
Emails

Below is a selection of lifecycle emails showcasing Animotos evergreen email aesthetic and also how motion and playfulness were incorporated into marketing materials to help create the feeling of approachability when it comes to motion and video.

AbandonCart_2020_HeaderAnimation_Desktop
2020-11_LifeCycle_PricePageBounce2_HeroAnimation_Desktop-1
2020-11_LifeCycle_PricePageBounce1_HeroAnimation_Desktop-4

CREDITS

Client: Animoto
My Role: Designer/Art Director

Collaborators: Kaylee Reynolds,  kateri gemperleinschirm

Selected Works

Animoto BrandingDesign & Illustration

Animoto DigitalDesign & Illustration

Ladies Get PaidBranding

Astoria At HomeDesign & Illustration

Well+Good EditorialIllustration

CreativeAid+Branding

Dealer.comDesign & Illustration

Aerie x Well+GoodArt Direction

Daily Planter ZineDesign & Illustration

MeredithBranding

Darn Tough SocksDesign & Illustration

Asics x Well+GoodArt Direction & Motion Graphics

Covid IllustrationsIllustration

For illustration & design inquiries contact:

Newsletter

Sign-up below for very infrequent updates &  inspo straight to your inbox

FooterIcon_Animation_2

Please don't steal my work.  © 2022