Illustration_Top2-3_Crop

Animoto
Design Systems

Animoto Branding

NEW YORK, NEW YORK

Branding and component systems, illustrations & icons and  miscellaneous swag, created for Animoto, a drag and drop video editing tool.

Illustration
& color system

When Animoto updated to a new product version, we overhauled the app and updated all of the in-app modals,  illustrations and icons as well as created a new and improved components library.  We also brightened the colors and brought more motion throughout the marketing materials to better reflect the new and exciting features we were launching in the new product version.

Animoto_colors_V2-4
IllustrationSystem1-3
IllustrationSystem2
Blobs

In-product
Icon System

In collaboration with product designer Tuba ozkan, we built out and refined Animoto's in-product icon system. We designed a guide and shared it across the design organization. By applying constraints and defining rules around the icons we were able to create a repeatable process that empowered anyone on the design team to contribute to the icon library without sacrificing visual consistency.

New_Builder2.0_Icons

Animoto
Website Refresh

In early 2020 Animoto launced the third generation of its video editing app. As a company that touts video as the #1 marketing tool, it felt very important to start incorporating more motion and video into the brand and marketing.  As a way to give the website a little refresh and draw attention to the new UI of the product, I concepted and animated three new product graphics. The goal was to show more of the product UI but also make the experience look fun, easy, and inspiring to small business owners and non-tech savy individuals. 

Stockimagesatyourfingertips
EasyCustomization
UnlimitedVideoCreation

New in-product features

Collaborated with product design team on icons and visual components of new in-app features

Add logo water mark

add-logo-watermark-to-video-step-2

Text on video feature

text-over-video-Step-3

Add Music

add-music-to-video-step-2

Various illustrations

A collection of illustrations used across various marketing channels for Animoto such as the blog, email, medium articles and website.

Blog2
Blog1
2021_AbandonCart_Promo-Email1-Hero-Animation_Desktop-1
social_blogpost2
social_blogpost1

CREDITS

Client: Animoto
My Role: Designer/Art Director

Collaborators: Kaylee Reynolds,  kateri gemperleinschirm, Blake Kathryn

Selected Works

mindbodygreen branddesign & Art Direction

mindbodygreen shopDESIGN & ART DIRECTION

Holiday Gift GuidesDesign & Art Direction

Animoto SystemsDesign & art Direction

Animoto DigitalDesign & Art Direction

Pingala Vegan CafeDesign & Art Direction

Ladies Get PaidDesign & Art Direction

Get Money, Get PaidDesign & Art Direction

Astoria At HomeDesign & Illustration

Well+Good EditorialIllustration

Dealer.comDesign & Illustration

Aerie x Well+GoodArt Direction

CreativeAid+Design & Art Direction

Asics x Well+GoodDesign & Art Direction

MeredithDesign & Illustration

Darn Tough SocksDesign & Illustration

Daily Planter ZineDesign & Illustration

Still LifeIllustration

Animoto SwagDesign & art Direction

Let's Chat

I love making things, send me an email.


 MADE WITH IN NYC  | PLEASE DON'T STEAL
MY  WORK 
© 2024