NEW YORK, NEW YORK

Illustration & color system

When Animoto updated to a totally new product design, we ran an evergreen campaign, brightened up the color palette, and adapted our illustrations to a new color system across in-app and marketing channels to help signify change and newness to users.

In-product
Icon System

In collaboration with product designer Tuba ozkan, we built out and refined Animotos in-product icon system. By applying constraints to the icon system it gave us greater flexibility and consistency by creating a repeatable process so that any designer could build a new icon that fit into the system.

Animoto
Swag

Various swag created for Animoto to help create togetherness, team building, employee appreciation, and brand pride.

Pictured below is a work-from-home space-themed (glow in the dark) sweat suit that aligned with Animoto's  2020 company-wide  top secret mission, a branded blanket, and a set of animoto-themed coins.

Custom WFH Sweatsuits screenprinted with glow in the dark ink - inspired by space and Animotos secret internal mission

Custom illustrated blanket with Animoto's branding elements

Custom illustrated coins with Animotos values (front & back)

Various illustrations

A collection of misc. illustrations  used across various marketing channels for Animoto (blog, email, medium, website etc.)

CREDITS

Client: Animoto
Role: Designer/Art Director
Collaborators: Kaylee Reynolds,  kateri gemperleinschirm, Blake Kathryn